Tuesday, December 20, 2011

Four Basic Tools for Business Success

A successful business has to have the right tools in its toolbox. Although the toolbox should be full of many things, there are four that every business should use consistently and faithfully for radical results. Of course there are tactical tools a business will need such as lightening-fast computer systems, reliable people,  and in-demand products or services. The Four Fundamental Tools are critical from start-up and throughout.  They should be constant and continual.

Make these things part of your success strategy:

1. Education. An educated staff is an effective staff. People on your team need to be knowledgeable about your industry, but they need to have good business knowledge in general, too. If you find the right person without the right degree, you may want to offer a sign-on bonus that covers the cost of online classes. Whatever you do, invest in a well-trained staff.

2. Excellent Customer Service. Even if your small business never interacts with the general public, there are people that you call customers. Make sure your well-educated staff is prompt, responsive, and excellent with their work. Good manners and business etiquette will give your team just the right polish to put you ahead of your competition.

3. A Solid Marketing Plan. If you don’t have a strategy, how do you plan to succeed? So many small businesses fail because there was never a plan. A dream is great, but it won’t keep the doors open. If you’re weak where business planning is concerned, consider enrolling yourself into some online classes.

4. Budget. Make sure you make an annual budget, and then follow it! The bottomline is profitability and that takes diligent budgeting and responsible allocation and spending. 

Make thes tools a part of the business foundation.  Consider them to be fundamental.  Leverage them for future success.

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